PC World reported on their website that there is a possibility that video streaming from ESPN might become available on XBOX Live in the near future.

Apparently if the service becomes available it would be through a subscription-based service. This deal of course is not set in stone and is really dependent on whether the information is legitimate. PC World said that announcement originated in a New York Times article using anonymous sources.

Nevertheless, if this ESPN thing is to go through it could help edge the XBOX 360 along in this arms race it is having with the Nintendo Wii and the Sony Playstation 3. Microsoft clamoring to stay ahead of the curve once was the only system to have video streaming from Netflix, an online movie rental site, but no longer an exclusive service Playstation and the Wii now have similar contracts with the company.

If this ESPN video streaming deal happens and does become a success it can be expected that it will eventually be carried over to the other consoles.

ESPN picking Microsoft's XBOX 360 to try out console based streaming was probably a good idea because according to a 2010 study conducted by market research company Nielsen, the XBOX 360 is the most played system in the U.S.

By Jared Leatzow