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March 5, 2010, Sports

Jordan looking to soar to even bigger heights

By Jason Shubnell   Wed, Mar 03, 2010

Grand Central sports writer Jason Shubnell discusses Michael Jordan's potential new role; as an NBA owner.

One of basketball's greatest players is hoping to make his mark elsewhere in the NBA.

Earlier this week, a deal was set to be finalized for Michael Jordan to become the controlling majority owner of the Charlotte Bobcats. Do not fear, NBA superstars, he will not be lacing up the Nikes.

As one of the most savvy and marketable businessmen the league has ever seen, Jordan certainly knows what it takes to create a profit. He and his company, MJ Basketball Holdings LLC, will get down to work as soon as they can to build the Bobcats into a competitive draw for the league, despite what he has said in the past.

Just do not expect Jordan to make all the moves on his own.

Jordan was never really comfortable in his role as President of Basketball Operations with the Washington Wizards. His role with the Bobcats, most recently as "Managing Member of Basketball Operations", was hardly anything to talk about. He has rarely been seen at games or practices, ala a contemporary Joe Dumars.

But taking the reins of an NBA team relieves Jordan of the pressure he faced in the past,  allowing him to take a step back and not feel compelled to do it all on his own.

The hiring of Larry Brown, a University of North Carolina man like Jordan, was definitely a start in the right direction.

In his ten years involved with the front office of an NBA team, Jordan has had some pretty ugly moments. Jordan drafted Kwame Brown and Adam Morrison, traded Rip Hamilton for an aging Jerry Stackhouse and more personally, he divorced his wife of 15 years.

Jordan thrived against competition, and played well under pressure. He bitter-sweetly saw his playing career come to an official end in 2009, as he became a member of the NBA Hall of Fame.

Despite popular opinion, Jordan does not want the spotlight on him in Charlotte. He has rarely talked with the media since his final retirement seven years ago. According to ESPN, in a statement released by Jordan in 2007, he doesn't even want his face shown on the video boards.

With this fresh start to his basketball career, it is a time for a rebirth, going back to his roots in Charlotte, N.C. This new venture will show us how Jordan has grown as an executive, scout and as a person.

Michael Jordan cannot possibly rise any higher, or can he?

Photo by wallyg

 

By Jason Shubnell

Jason Shubnell

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